Digital Marketing: LinkedIn Pages Update


If LinkedIn is part of your digital marketing strategy or perhaps something you and your colleagues enjoy using, then listen up! LinkedIn has recently noticed an opportunity to enable organisations, employees and professional communities to connect in an efficient way. Inspired by the change in the way we work, LinkedIn has announced an update to Pages. The update consists of new features to help businesses generate more leads and help employees engage.

LinkedIn Marketing - VINDICTA Digital

Source: LinkedIn

So, what are LinkedIn pages?

LinkedIn pages offer a platform for companies to post updates about their organisation, industry updates or current opportunities. Pages can be assigned to both employees and admins when they are signed in. Here is what to expect in the upcoming updates.

My Company Tab

LinkedIn has recognised that many organisations are still working from home, which requires employers to think of new ways to engage with their employees, and vice versa. The new update means that within the ‘My Company’ tab, page admins can now share organic content and suggest trending articles through a ‘Recommend’ tool, which employees can then reshare through a new ‘Content suggestions’ tool. This comes as their research found that 60% of employees are more likely to engage with posts from their co-workers.

They’ve gone a step further by incorporating an analytics feature, enabling you to quantify the extent of reach and engagement generated by this program. Therefore, if your content is yielding positive results, it’s time to reconsider your approach and brainstorm innovative ways to establish a deeper connection with your audience. This evolution in measurement underscores their commitment to optimizing your content strategy for optimal resonance and impact.

Product pages to create communities

Product pages on LinkedIn were launched last year which enable businesses to create a page for a specific product. Now product pages have even more opportunities to generate leads as LinkedIn announced a ‘Leads-Gen Form’, which was previously an advertising tool however it is free within product pages now. So, if a user wants to find out more about a product, they simply click the call-to-action button and the form automatically populates with their profile information such as name, company and job title. This will help increase the chances of users converting and enables you to define your audience.

Swipe up feature

All pages and page admins can now make use of the ‘Swipe up’ feature on LinkedIn stories. This feature has been around for a while now however, it was still included in the update. This means pages can now direct users to a landing page which can maximise engagement and conversions. So, for example, if you want to direct traffic to your website or wish to promote a job vacancy on another site, this can be a great help!

If you’d like to get the whole scoop on the new update, you can read LinkedIn’s announcement here.

LinkedIn is a great platform to showcase your business and connect with a range of professionals. It is also an appropriate platform if your business wishes to reach the target audience of professionals, those in education or other businesses. If you would like to rethink your digital marketing strategy, our experts can help you do exactly that. Get in touch today!

Related Posts

Digital Marketing Agency

May 22, 2023

Unleashing Your Digital Potential with Vindicta Digital: The Digital Marketing Agency You Need Right Now!

Ever find yourself stuck in the labyrinthine depths of digital marketing, questioning your every decision? Welcome to your guiding beacon of clarity – Vindicta Digital, the Digital Marketing Agency that will give your brand the online stage it truly deserves. Lights, Camera, Action – Welcome to the Digital Domain! Our world today is more digitally-connected

Digital Marketing Agency

May 16, 2023

Boost Your Brand’s Potential with Vindicta Digital: The Exemplary Digital Marketing Agency

Are you tired of your brand’s online presence feeling like a game of “Where’s Waldo?” in the vast digital landscape? We’ve got the perfect solution for you! At Vindicta Digital, we’re not just another digital marketing agency – we’re the digital marketing wizards who’ll make your brand shine brighter than a supernova. Read on to

Digital Marketing Agency

May 10, 2023

Boost Your Business with Vindicta Digital: The Digital Marketing Agency You’ve Been Waiting For

 The Digital Marketing Revolution Starts with Vindicta Did you know that in the world of business, digital marketing is the secret sauce to success? Alright, maybe it’s not such a secret anymore, but that doesn’t make it any less true. With the growing influence of the internet, businesses need a powerful online presence to stand