Reasons to Advertise on LinkedIn


When we think of social media advertising, we often think of the big tech giants such as Facebook, Instagram and Twitter. However, depending on your business and your goals, LinkedIn advertising might just be the platform you need to give your business that extra boost in attracting new customers.

Keeping reading if you want to find out how a LinkedIn advertising strategy can accommodate your Belfast digital marketing!

1. A more professional audience

As I said, LinkedIn advertising depends completely on your business and its audience. Users of this platform are often high incomed and educated users which overall, shows it’s a professional platform. So, if you’re wanting to reach teenagers, this probably isn’t the platform for you. However, LinkedIn offers many opportunities to reach educated professionals and businesses. This is best suited for B2B marketing strategies or if you perhaps offer educational services.

2. Niche targeting

Facebook advertising values users interests and behaviour-based qualities. LinkedIn, on the other hand, enables you to target relevant industry factors as well as demographic information, such as;

  • Job title
  • Company
  • Industry
  • Skill
  • Degree type

This is especially beneficial for B2B marketing as you can reach those in your specific industry, unlike Facebook.

3. Range of advertising objectives

LinkedIn advertising objectives are broken into 3 main categories which divide into further objectives.

  • Awareness aims to maximise your brand’s share of voice.
  • Consideration encourages users who are relevant to your business to engage with your brand and show interest.
  • And finally, conversion campaigns aim to generate leads and conversions to show the real impact of your ads.

These objectives can be determined by what your overall digital marketing objectives are so that your ads contribute to your business’s success as a whole.

4. Cost-effective

If you’re new to LinkedIn advertising and don’t want to risk wasting money, make use of the Pay per Click option which works similar to Google Ads. If you use this option, you will only pay when someone clicks on your ads instead of using a daily budget. Of course, if your aim is only to get people seeing your ad, you can opt to ‘pay per impression’. This requires simply setting a daily budget.

5. Increased visibility

Benefits of LinkedIn ads don’t have to be solely based on achieving your objectives. If you’re advertising on LinkedIn this will build a sustainable and trusted brand in the professional industry. This can be a huge advantage even when employing people as they have likely seen your business on LinkedIn, which makes you stand out. Being present on this platform can also improve your SEO rankings when more people begin researching your business.

Ready to create some LinkedIn Ads?

Our team of  Belfast digital marketing experts have extensive knowledge in developing advertising strategies – no matter what the platform is. We offer one-to-one consultations where you can ask our digital marketing team anything. We’re happy to provide detailed advice on what platforms to use to optimising your website!

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