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How To Avoid Black Hat Glasgow SEO

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How To Avoid Black Hat Glasgow SEO 

It goes without saying that in order to avoid Glasgow black hat SEO we have to know what it is. Effectively, black hat SEO is a variety of tricks that can be used to cheat the search engine. Prepare yourself for a breakdown and explanation of the most common black hat SEO tactics.

Keyword Cramming

This is the process of putting keywords such as “hairdressing Glasgow” or “Glasgow hotel” in blogs and posts on your site when they are not relevant. This can help boost your SEO in the short term, however Google may eventually penalise your site. This would strike you down to the bottom of the search engine. Why would you want to take that risk? If you have an experienced Glasgow SEO agency to work with they will monitor and use the correct keywords in the right way to benefit your visibility on Google.

Link Automation

When search engines are ranking websites one of the things they look at is the number of links that point to the website. To cheat the system, some Glasgow companies will use link farms to inflate the number of backlinks their site has. Whilst this may initially help your SEO, google and other search engines do not like spammy backlinks. Eventually, link automation will have an adverse impact on your SEO. A credible Glasgow SEO team will be able to work on your site and gain you legitimate backlinks which Goggle will love.

Cloaking

Cloaking is a tactic whereby the search engine sees different content and urls than the user of the site would see. Basically, the search engine algorithms will pick up content and links that will boost your site, but to a standard user they are not there. It is considered a violation of Google’s Webmaster Guidelines and so should be avoided at all costs. The best way to not give into the temptation of cloaking would be to hire a professional Glasgow SEO company. They will be able to provide you with weekly onsite SEO blogs for your site which will have all the links and content you need. If you go for a full service digital marketing agency like ourselves, they will also be able to help with Glasgow video production, having videos on your site is a great way to boost your SEO, users love video.

Article Spinning

Article spinning is arguably the most common black hat SEO tactic. This is finding an article online and copying it but changing the words. It would be like someone taking this article and rewriting one called “Methods To Stay Clear From Black Hat Glasgow SEO” and proceeding to spin all the language we have used throughout. Whilst this seems like a cost effective and easy way to climb the search engine, it is not as effective as it used to be. This is because the search engine algorithms are forever changing. For Google to like the content it now has to be unique and have substance, this is how to best scale the search engines. As said previously, with a Glasgow SEO agency, they will have a copywriter available to write fresh weekly onsite articles.

All in all…

The best way to avoid black hat SEO is to let a reliable Glasgow SEO company take the lead. I say reliable because you need to ensure they are knowledgeable, open and not using any of the tactics above. The easiest way to ensure this is to look at reviews, ask for examples and look out for openness. 

Look no further, at Vindicta Digital Marketing Agency we have a dedicated Glasgow SEO team who have all the knowledge of search algorithms and the ability to keep up to date with the latest SEO techniques.

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