How can our Google Analytic Liverpool Experts help your business?

Liverpool SEO

Whether you’ve just launched a new product on your website or you’re simply curious as to who is visiting your website, our team in Liverpool are experts in Google Analytics and can help your business utilise the platform to track your online progress and inform future decisions on how to increase your web traffic. Our Liverpool agency will be able to report back to you on data such as;

  1. Where your visitors come from

Our Analytics team in Liverpool will be able to inform you on where website visitors are coming from whether it’s social media or mobiles. If your website is receiving a high number of mobile traffic, we can then use this information to make recommendations for your website e.g. is it optimised for mobile use or have you considered building a mobile app? This enables your business to cover all customers and increase your chances of receiving more attraction.

  1. Are you achieving ‘goals’?

Our Liverpool team use goals within Google Analytics to track how much your business is progressing. We can assign various different goals in relation to your business to help you understand the customers journey throughout your website, which can later create an effective strategy. For example, if a customer creates an account, this is a goal achieved and a step closer to a conversion as you now have their email address.

  1. What search terms attract visitors

Google Analytics also empowers you to identify the search terms that are leading users to your website. For instance, are they seeking ‘low cost car insurance’? This segment offers invaluable insights into the keywords driving successful outcomes, which you can subsequently integrate into your SEO strategy to enhance your search result rankings. By leveraging this data-driven approach, you not only refine your optimization tactics but also maximize your website’s visibility and relevance to your target audience.

  1. Define your target audience

Let’s say your business has an overhead in Liverpool and you currently operate a website too – do you really know who your online audience is? Our experts will be able to report back on valuable data about your online visitors such as age, location, gender, interests and what platform they are using. This information can help improve the way you target customers online and even inform your SEO campaigns.

  1. Why visitors are leaving your site

Our Liverpool Google Analytic experts will be able to breakdown why users might not be converting even though you are receiving high amounts of traffic. The platform provides a detailed report on which pages are experiencing a high bounce rate, which can indicate issues such as navigation, loading problems or, your site is not what the user expected when searching which may require making your content or keywords more relevant.

Looking for a Liverpool Digital Marketing Agency?

If you’re not already using Google Analytics for your business website, you’re missing out on crucial data that is valuable. It can be hard to know where to start and how to interpret the data however, that is what our Liverpool Google Analytic experts are here for! Get in touch to see how we can help you.

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