How to Market to Generation Z: Strategies for Captivating and Engaging the Next Generation of Consumers

DIGITAL-MARKETING-GEN-Z

Millennials step aside as there is a new generation on the block, also known as Generation Z (Gen Z). This group of individuals have never experienced life before the internet and that changes things for marketers massively. So, let’s get into detail about who they are and how we as marketers can communicate with them.