LinkedIn Statistics to Know in 2020: Uncover Insights and Trends for Strategic Business Networking

What channels are you focusing on the most in 2020? Facebook may be the largest social networking site in the world today, but LinkedIn has been supporting its users for a longer period. And more importantly for those looking to network and develop business connections, LinkedIn users know the platform as the “professional social networking

Measuring Content Performance: Analyzing Success and Optimizing Strategies for Maximum Impact


So, we posted about top tips for content writing and increasing website traffic in the past. But… how do you actually get to measure its performance? Do you solely rely on page views? Would you consider the number of shares & likes underneath produced content as reliable? Just a few years back, content marketers were comfortable

Why You Should Attend an Industry Event: Networking, Learning, and Growth Opportunities

As our lives continue to be more focused online, we often forget the value in meeting face to face with others in our industry. Initially, being engaged means more than leaving just a simple “like” on a post or a forward of an email. It means actively seeking opportunities to meet and network with like-minded individuals.

Artificial Intelligence Marketing: Exploring the Concept and its Significance in the Digital Era

Artificial Intelligence, what is it? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that

Top Benefits of SEO: Unleashing the Power of Search Engine Optimization for Business Success


You may have overheard other business owners or marketers talk about how important it is to digital marketing or maybe you’ve read some articles on SEO  &  why every business has got to have it. But, what does SEO mean, really? With all that talk about SEO – there are still people that don’t know

The Golden Rules of PPC: Maximize Your Success in Pay-Per-Click Advertising


PPC – What exactly does it mean? Let’s start off with typing ‘PPC optimization’ into Google… Our results are in and it comes to 31,300,000 results in (0.52 seconds) There are countless variations on the theme: “PPC optimization techniques”, “PPC optimization strategies” and so on. Benjamin Franklin supposedly once said, “If you fail to plan,

Why is Corporate Video Production so Important in Business? The Power of Visual Storytelling for Success

Corporate video production is an essential tool for businesses to effectively communicate their brand, products, and services. Through the art of visual storytelling, video production allows companies to showcase their unique value proposition, engage their target audience, and leave a lasting impression. Video Marketing It’s not too difficult to see why video is so popular