Month: January 2020

Measuring Content Performance

So, we posted about top tips for content writing and increasing website traffic in the past. But… how do you actually get to measure its performance? Do you solely rely on page views? Would you consider the number of shares & likes underneath produced content as reliable? Just a few years back, content marketers were comfortable

Golden Rules of PPC

PPC – What exactly does it mean? Let’s start off with typing ‘PPC optimization’ into Google… Our results are in and it comes to 31,300,000 results in (0.52 seconds) There are countless variations on the theme: “PPC optimization techniques”, “PPC optimization strategies” and so on. Benjamin Franklin supposedly once said, “If you fail to plan,