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Five Reasons why your website isn’t performing and how to fix it

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Is your website failing to deliver results for your business?

Perhaps you’ve recently had a new website built and just isn’t working the way that you had hoped. From a lack of traffic to a drop in sales, we’ll take a look at some of the most common reasons why your web design is failing to perform and what you can do to correct it.

A website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines.

Your Web Design is not mobile-friendly

In case you hadn’t noticed everyone has a smartphone and they do much more on them than just checking their social media profiles. If your website isn’t mobile-friendly, then your potential customers won’t stick around and will simply head to one of your competitors. Think that your customers only use a computer? A massive 44% of all website traffic comes from mobile with a further 7% from tablet devices.

If you want to ensure that your potential customers have the best experience possible, then you need to make sure your website is mobile-friendly.

How to fix it

This isn’t a quick fix and often the best way to make your website mobile-friendly is to get a new website developed. Luckily, this is much more straightforward then you’d imagine, and you’ll benefit from an updated design that looks great on all devices.

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Bad user experience

Is your website easy to use and to navigate? Or, does it confuse users? User experience is a big part of modern web design with websites designed around the needs of users. If your website isn’t designed with the needs of your users in mind, then you will be creating friction where there should be none.

From your landing pages to your navigation and the content on your pages, your web design should help guide visitors into taking the actions that you want while making it easy to achieve their goals.

How to fix it

There are plenty of options when it comes to improving user experience but one of the easiest is to use a platform such as Google Analytics to track how website visitors are using your website. This can help to identify potential problems and help you re-design your site making it simpler for users to navigate.

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No SEO

One of the biggest reasons for lack of results is that your website hasn’t been optimized for the search engines. 93% of all online experiences begin on a search engine so you really do need to make sure that your website is optimized for search. Some of the signs that your website SEO is not up to scratch include lack of organic traffic, unable to find your website on Google, and general lack of website visitors.

How to fix

Google Search Console is one of the first places to check to see if there are any issues that may be affecting your website and stopping the search engines from crawling your webpages. It will also help you to see which pages have been picked up and indexed by Google and what search queries people are using to reach your website. This, in turn, can help you put together a plan of action for your site and work on its SEO.

There’s much more to SEO than just making sure your website can be indexed and a good SEO agency will be able to put together a plan of action for your business to help you get more website relevant website traffic to your website.

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Slow-loading website

Is your website slow to load? Website speed is incredibly important if you want to provide your users with a great experience. Slow-loading websites frustrate users and cause them to leave. Especially when they use mobile devices, where visitors abandon a website that takes more than 3 – 4 seconds to load.

How to fix it

Using tools such as Google’s Page Speed Insights, GT Metric and Pingdom Tools will help to identify problems that relate to how fast your website loads. General tips include enabling compression and caching, minimizing the size of images, and deferring the parsing of JavaScript. For most website speed increase you’ll need the help of a website developer in order to make the changes you need to speed up your website.

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No call to action

You could have the best-designed website in the world but if it doesn’t make it obvious how visitors can get in touch or purchase your products then they will go elsewhere. Calls to action need to stand out and entice visitors to take the next step in their user journey. Take a good look at your website. Is it clear what action you want visitors to take on each page ? Or are you missing an opportunity to show customers a clear call to action?

How to fix it

Go through your website and, identify what you would like your website visitor to do on every page. This can be different depending on the intent of each page. Your calls to action should align with the goals of your business.

What Is A Website Audit And Why Is It Necessary In 2020?

Working with a digital marketing service starts with an audit. Conducting a website audit benefits any business aiming to increase its online presence. A site audit identifies problems with website architecture. As a result, sites learn where to improve technical site performance.

The website auditing process includes:

  • User engagement
  • User experience
  • Traffic
  • Functionality
  • Site health
  • Website performance

A business receives a summary report including any discrepancies discovered. It also provides the most effective way to correct them. Regular website audits keep businesses agile and aligned with Google’s best practices.

Vindicta Digital launches a Complimentary Website & SEO Tool.

Looking For Web Design Support?

Putting your best impression forward on the internet is absolutely critical for success.

We’re well aware that the public-facing business needs a website that is built to respond. It’s powerful, it’s accessible, it merges all of your content with high ranking SEO keywords.

Your web design needs to be intuitive and dynamic. It’s important to always keep in mind your digital content may be your only opportunity to leave an impression.

At Vindicta Digital, we only design websites that will work flawlessly on every platform. Furthermore, mobile generation is always on our minds. Each designed section of your website should be responsive to both the desktop and the mobile devices.

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