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Facebook Ads vs Google Ads: Choosing the Right Advertising Platform for Your Business

Social Media Marketing is an extremely powerful way for businesses of all sizes to reach prospects and customers in 2020.  If your business is not represented professionally and effectively through social media, you could be missing out on a huge chunk of business, revenue and brand awareness. Let’s start with uncovering why using PPC is

LinkedIn Statistics to Know in 2020: Uncover Insights and Trends for Strategic Business Networking

What channels are you focusing on the most in 2020? Facebook may be the largest social networking site in the world today, but LinkedIn has been supporting its users for a longer period. And more importantly for those looking to network and develop business connections, LinkedIn users know the platform as the “professional social networking

Measuring Content Performance: Analyzing Success and Optimizing Strategies for Maximum Impact

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So, we posted about top tips for content writing and increasing website traffic in the past. But… how do you actually get to measure its performance? Do you solely rely on page views? Would you consider the number of shares & likes underneath produced content as reliable? Just a few years back, content marketers were comfortable

Why You Should Attend an Industry Event: Networking, Learning, and Growth Opportunities

As our lives continue to be more focused online, we often forget the value in meeting face to face with others in our industry. Initially, being engaged means more than leaving just a simple “like” on a post or a forward of an email. It means actively seeking opportunities to meet and network with like-minded individuals.

Artificial Intelligence Marketing: Exploring the Concept and its Significance in the Digital Era

Artificial Intelligence, what is it? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that