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The rise and Benefits of Google Ads – Vindicta Digital

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Did you know that the global pandemic has accelerated the trend to shopping online by approximately five years?

People all over the world either increased the frequency of online shopping or tried it for the first time – and the first timers have now fully embraced the benefits of ecommerce

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So let’s talk Google Ads,

Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses. Google’s updates dramatically altered the paid marketing landscape, and over time transformed Google Shopping from an optional sales tactic into a must-have ad format for ecommerce businesses worldwide.

Google Shopping Ads appear in two main places: on Google Shopping (formerly Google Product Search), and at the top of search results when a user searches for a product with a regular Google search. The ads can also appear in image searches.

The bottom line is that Google Shopping Ads mean lots of exposure and big growth. For many merchants, they’re the key to driving brand awareness and outperforming competitors.

If you’re on the fence about whether Google Shopping Ads are right for your business, check out the following five benefits that may persuade you.

  1. Google Ads work faster than SEO

The greatest benefit of Google Ads is that they work faster than SEO.

Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimised AdWords campaign can work much faster for a business to get the much coveted first spot in search.

Here are some reasons why it’s faster and more effective

  • You can focus on multiple keywords at a time.
  • You can turn the campaign on or off whenever you want to.
  • Ads which appears on the top of the page get immediate visibility.

Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads.

On the other hand, search engine optimisation, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.

Simply put, ads give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put on the quality of your content.

But, I am not here to debate one strategy’s benefits over the other. You need to use both simultaneously, but be realistic about the success time frame, and the effort/money that would be needed for both.

2. Increase brand awareness

Google AdWords, in addition to boosting traffic, clicks, and conversions is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That’s another reason you should aim to increase brand awareness through search, as well as display ads.

3. Google Ads can reach more customers

One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their gmail inbox.

Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.

4. Reconnect with visitors of your website

One of the coolest benefits of  Google AdWords is reconnecting with your website visitors. Let me elaborate.

You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

5. Google Ads Are 100% Measurable And Scalable

Finally, and perhaps most importantly, one of the biggest benefits of running a Google Adwords campaign is that, like most aspects of digital marketing, it’s fully measurable.

This is especially true if you combine it with Google Analytics and other measurement tools. This holds true for everything from campaign microsites to e-commerce stores.

This is important because while driving traffic to your business website is all well and good, it doesn’t achieve anything unless people take an action. You can achieve a high click-through rate and a low bounce rate, but your advertising campaign will run at a loss unless you also achieve a high conversion rate.

Measuring your click-through rate and conversion rate means that once you’re satisfied with your PPC advertising performance, you can scale the ads up to drive even more traffic and to further boost conversions.

And if your budget is starting to run low, you can scale them down again, too.

Finally, and perhaps most importantly, one of the biggest benefits of running a Google AdWords campaign is that, like most aspects of digital marketing, it’s fully measurable.

Last Words

For businesses with ambitious growth targets, a profitable Google Ads campaign is often a top priority.

Getting your website to rank at the top of Google for your most important search queries usually takes months, if not years. Google Ads is a fantastic way to position your business at the top of the search results straight away.

Not only that, but optimised Google Ads will increase your CTR (click-through-rate), and when coupled with an expertly crafted landing page, full of killer copy, they drive valuable conversions.

At Vindicta Digital, we have nearly a decade of Google Ads experience and our experts are fully accredited with Google. We know how to run Google Ads that get your business the exposure, clicks, and conversions it deserves. Contact our team today for more information.

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