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The best place to hide dead body is the page two of Google results

As this week we are chatting about SEO, here is a list of some more useful statistics to implement into your marketing strategy.

SEO consists of multiple strategies, actions and best practises. All of which have the end goal of improving your website’s position in search engines rankings.

Below, we have prepared a list of SEO stats for 2020 – worth knowing

Academic research indicates that:

  • 93% of online experiences begin with a search engine
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
  • 81% of people perform some type of online research before making a large purchase.

E-Commerce study shows mainly that shoppers today no longer simply go to the nearest store; they grab the nearest digital device.

  • 61% of internet users do research on a product online before making a purchase.
  • 70-80% of people ignore paid search results, choosing to only click on organic search results.
  • Bounce rates increase by 50% if your website takes 2 seconds extra to load.
  • Voice search currently accounts for 10% of total searches.

You can read more about the trends and the future of Voice Search by reading our previous article here. 

Local SEO statistics:

If you want to drive more local customers to visit your business, you must invest in local search engine optimization.

Local SEO will help more local leads find your business and visit you, and it’s an excellent way for you to help your business grow online. Whether you want to expand your business globally, across Northern Ireland or just across the city of Belfast you will need to be found by as many prospective clients as possible. So after googling ” SEO Belfast ” navigate the Vindicta site and contact us to take your business to the new heights.

  • 72% of consumers who perform a local search visit a store within 5 miles of their current location.
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
  • 88% of consumers trust online reviews as much as they trust personal recommendations.
  • 86% of people look up the location of a business on Google Maps.
  • 78% of location-based mobile searches result in an offline purchase.
  • 18% of location-based mobile searches result in a sale within one day

This takes us to the next point, being mobile-friendly websites.

Mobile search rankings are more important than ever, and will only grow increasingly important over time.

  • As of 2015, more searches are done every day on mobile devices than desktops.
  • 40% of eCommerce sales during the 2018 holiday season came from a smartphone.
  • 87% of smartphone users use search engines at least once a day.

To sum it up:

Search engine optimization is essential to your business success. In most cases, writing long-form content is better than writing 500 – word blog.

If your website isn’t mobile-friendly, it’s probably time for a new website.

Every local business needs to have a website that is optimized for local search results.

For those of you looking to get started with SEO, come explore our marketing services to see exactly what we could do for you today.

 

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