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What Does a Digital Marketing Agency Do?

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Digital marketing is rapidly expanding in Northern Ireland and it’s only going to get bigger. Many businesses look for external digital marketing help and turn to agencies to do so. Reasons for this can that business just don’t have the time or knowledge to do it themselves, so this is where digital marketing agencies step in. Vindicta Digital are a leading digital marketing agency in Belfast, so here is what we actually do!

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  1. Increase your visibility online

In a digital world, it’s important that your business has an online presence. This is where SEO is your best friend! If your website isn’t optimised, you are missing out. Digital marketing agencies, like ourselves, utilise Search Engine Optimisation to increase the relevancy and amount of traffic going to your website through organic search results. Vindicta Digital do this by creating relevant content and implementing keywords that match your consumer’s search queries. And in turn, your website is placed higher in search rankings which means more web traffic!

Optimisation can be carried out in various ways to improve your chances of being seen. Check out our blog to discover 6 ways to improve your SEO Strategy.

  1. Discover who your online audience is

It’s perfectly fine knowing who your audience is if you see them every day in person. However, how do you know who is visiting your website or social media if they’re behind a screen? This is where a digital marketing agency can help. By utilising social media advertising or using Google Analytics, your business can discover key demographics such as where your consumers are located, their age and even their interests. This can then influence how you reach them in terms of content and tone of voice.

  1. Build a community for your brand

Targeting your audience with ads isn’t the only way to reach them. Building a community on your social media can work wonders for business. By creating engaging content and conversations with your audience, will build a relationship with them and create trust. Both factors are key in maintaining a customer base and turning them into “brand loyal”.

  1. Increase sales online

Online sales can sometimes just happen naturally if you already have established a customer base. However, if you’re in need of a little boost, a digital marketing agency can create an effective PPC campaign for your business through Google Ads. PPC is a form of advertising which enables you to bid for a place to show your ads next to searches on platforms such as Google Ads, however, you only pay a small fee when someone clicks on your ads, hence the name ‘pay per click’. This is a great advertising method for a business who want to control their budget and performance and may not have the time to constantly make SEO changes.

Are you looking for a digital marketing agency?

Vindicta Digital are digital marketing experts based in Northern Ireland and are already providing effective solutions for a range of clients. Get in touch today to see what we can do for you!

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