Measuring Content Performance: Analyzing Success and Optimizing Strategies for Maximum Impact

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So, we posted about top tips for content writing and increasing website traffic in the past. But… how do you actually get to measure its performance? Do you solely rely on page views? Would you consider the number of shares & likes underneath produced content as reliable? Just a few years back, content marketers were comfortable

Artificial Intelligence Marketing: Exploring the Concept and its Significance in the Digital Era

Artificial Intelligence, what is it? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that

Top Benefits of SEO: Unleashing the Power of Search Engine Optimization for Business Success

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You may have overheard other business owners or marketers talk about how important it is to digital marketing or maybe you’ve read some articles on SEO  &  why every business has got to have it. But, what does SEO mean, really? With all that talk about SEO – there are still people that don’t know