Belfast Digital Marketing Agency: Lessons to be learned from viral marketing

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Recently we have seen some brands absolutely smash social media campaigns which ended up going viral (which we will discuss in due course!). When this happens, we don’t know if it was intended or not. But there are definitely lessons we should take away from this! As a Belfast digital marketing agency, we love seeing

Top Reasons Why You Should Use a Digital Marketing Agency for Your Business

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Top Reasons Why You Should Use a Digital Marketing Agency When you need to expand your brand’s reach, you turn to marketing. Generate leads and keep the sales pipeline humming? Marketing, marketing, and more marketing. Once you’ve made the choice to grow your business through digital marketing, the next decision is: are you going to

Digital Marketing Strategies for Effective Lead Generation: Boosting Sales and Business Growth

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The biggest goal of any digital marketing strategy is generating new leads that will ultimately become customers or clients. A strong digital presence is a great way to reach your audience. However, you need to also maximize your opportunities to turn site visitors into leads. It can be challenging to figure out which methods will

Google Suffers Major Glitch / Failed Update – August 10th, 2020

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If you’ve been tracking your rankings or have taken a look at the SERP’s today (Search Engine Ranking Pages) you will have noticed the rankings are all over the place.  It appears that Google’s own search algorithm suffered a huge unprecedented glitch that affected search results globally in the early hours of the morning. Many

Adapting Your Marketing Strategies After COVID-19: A Comprehensive Guide

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As businesses shift from survival mode to recovery mode, one thing is certain: Not everything will return to the way it once was. In fact, COVID-19 has accelerated preexisting trends that will reshape how we market and operate in a post-pandemic world. Nearly overnight, the digital content marketing landscape has undergone an evolutionary leap—and there’s