Facebook Ads vs Google Ads: Choosing the Right Advertising Platform for Your Business

Social Media Marketing is an extremely powerful way for businesses of all sizes to reach prospects and customers in 2020.  If your business is not represented professionally and effectively through social media, you could be missing out on a huge chunk of business, revenue and brand awareness. Let’s start with uncovering why using PPC is

Measuring Content Performance: Analyzing Success and Optimizing Strategies for Maximum Impact

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So, we posted about top tips for content writing and increasing website traffic in the past. But… how do you actually get to measure its performance? Do you solely rely on page views? Would you consider the number of shares & likes underneath produced content as reliable? Just a few years back, content marketers were comfortable

Why You Should Attend an Industry Event: Networking, Learning, and Growth Opportunities

As our lives continue to be more focused online, we often forget the value in meeting face to face with others in our industry. Initially, being engaged means more than leaving just a simple “like” on a post or a forward of an email. It means actively seeking opportunities to meet and network with like-minded individuals.

Artificial Intelligence Marketing: Exploring the Concept and its Significance in the Digital Era

Artificial Intelligence, what is it? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that

Top Benefits of SEO: Unleashing the Power of Search Engine Optimization for Business Success

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You may have overheard other business owners or marketers talk about how important it is to digital marketing or maybe you’ve read some articles on SEO  &  why every business has got to have it. But, what does SEO mean, really? With all that talk about SEO – there are still people that don’t know

Why is Corporate Video Production so Important in Business? The Power of Visual Storytelling for Success

Corporate video production is an essential tool for businesses to effectively communicate their brand, products, and services. Through the art of visual storytelling, video production allows companies to showcase their unique value proposition, engage their target audience, and leave a lasting impression. Video Marketing It’s not too difficult to see why video is so popular

Accelerated Mobile Pages (AMP): Enhancing Mobile User Experience and Website Performance

Let’s start by defining the term that not everyone is yet familiar with. What is AMP? AMP is a global initiative with one major goal; faster mobile websites. It stands for Accelerated Mobile Pages. So initially, AMPs are a web component framework that enables the creation of accelerated mobile pages. As a result, a combination

SEO Trends for 2020: Navigating the Ever-Changing Landscape of Search Engine Optimization

With 2020 starting it’s important to not only evaluate your current marketing strategy but also lookout for new trends. Each year brings something new to the industry. It’s vital for your business to stay on top and get ahead of the competition. As online competition continues to increase day by day and new websites are