4 Ways Enterprise Brands Can Engage with Their Customers During the COVID-19

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As the COVID-19  pandemic continues to escalate and news changes by each hour, brands must prepare to inform their customers with accurate, up-to-date information at the local level. Now comes the need for your local data to be the source of truth for concerned customers looking for information. Social distancing, while currently best for public

7 Powerful Benefits of PPC for Small Businesses: Accelerating Growth and Success

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You need web traffic to sell your products or services, grow your audience, or gain affiliate and ad revenue. As a small business, your marketing budget is precious. In turn, most owners are apprehensive to approach new marketing initiatives. Although search engine optimization is an important marketing strategy for all businesses, big brands and companies

Covid-19: The Small Business – Survival Guide in Hard Times

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Many businesses have ordered their employees, to work from home when possible. Tech giants including Amazon, Google, Facebook, and Twitter all announced last week, that most of their staff are mandated to work remotely due to the coronavirus. But what happens to small/medium-sized businesses? It is certain that the world has flipped upside-down… At the

Measuring Content Performance: Analyzing Success and Optimizing Strategies for Maximum Impact

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So, we posted about top tips for content writing and increasing website traffic in the past. But… how do you actually get to measure its performance? Do you solely rely on page views? Would you consider the number of shares & likes underneath produced content as reliable? Just a few years back, content marketers were comfortable

Artificial Intelligence Marketing: Exploring the Concept and its Significance in the Digital Era

Artificial Intelligence, what is it? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that

The Golden Rules of PPC: Maximize Your Success in Pay-Per-Click Advertising

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PPC – What exactly does it mean? Let’s start off with typing ‘PPC optimization’ into Google… Our results are in and it comes to 31,300,000 results in (0.52 seconds) There are countless variations on the theme: “PPC optimization techniques”, “PPC optimization strategies” and so on. Benjamin Franklin supposedly once said, “If you fail to plan,