Belfast Digital Marketing Agency: Lessons to be learned from viral marketing

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Recently we have seen some brands absolutely smash social media campaigns which ended up going viral (which we will discuss in due course!). When this happens, we don’t know if it was intended or not. But there are definitely lessons we should take away from this! As a Belfast digital marketing agency, we love seeing

Belfast SEO: Why an Effective SEO Transition is Crucial When Building a New Website

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Belfast SEO: Why an Effective SEO Transition is Crucial When Building a New Website When building a new website it can be tempting to start completely fresh. The problem? Being new also means being unknowable. And this is where an effective Belfast SEO transition can save you. Your website’s current SEO is instrumental in ensuring

Google Ads launches changes to Broad Match Modifier

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Google’s announcements normally send marketers into meltdown at the thought of perhaps another algorithm change. However, their latest update which launches changes to broad match modifier seems like it will work in advertiser’s favour! Here’s what’s happening. The Current Situation Google do everything they can to help promote businesses and match their websites to users

Ways to Stand Out from B2B Competitors Using Digital Marketing

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Cut Through the Clutter Using Creative B2B Marketing Strategies When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Yes, marketing is an essential part of generating leads and customers for a B2B company. However, a lot more emphasis is placed on the sales and business development departments.